It’s B Cup or Bust: Plastic Surgeons Tell Moneyish That Women Want Smaller Breast Implants

Dr. Melissa Doft, who runs a Park Avenue plastic surgery practice in Manhattan, says our changing #bodygoals and #fitspos have also inspired a run on smaller breasts.

“We moved away from the pin-up models of the 50s, who were much more curvaceous, with much larger breasts and hips, to the other extreme of the Kate Moss waif look of the 90s, and now we’re somewhere in between,” she told Moneyish. “The new silhouette that we’re looking for today is lean and athletic. There’s curves, but they’re not huge curves.”