In addition to being the founder of her own practice, New York City-based plastic surgeon Melissa Doft is also a mom to two young boys, which means she likes to keep her routine quick and simple in the morning. It’s for this reason that she tends to skip cleanser and instead goes straight in with a light vitamin serum and Elta MD Clear. (Right now, Doft’s serum of choice is one of her own formulations, though she doesn’t reveal its name yet as she says it may be launching next fall.) After applying a healthy dose of sun protection, she smooths on a coat of Fresh Sugar Lip Treatment in Rose and caps it at that. “Similar to my surgical style, I like to stick with the classics,” she says.