Would You Instagram Your Botox Appointment?
This strategy has drawn its fair share of skepticism: “Millennials are young, and they’re looking for cost savings,” says Dr. Melissa Doft, a board-certified plastic surgeon in New York. “To capitalize on that group is awful, don’t you think? You’re not taking somebody who’s been around the block many times, who knows you should be going to a doctor [and that] they should know your medical history [and that] there are risks — you’re taking this young girl who wants her lips to be bigger. And her friend went and so it must be okay. I don’t know if I love that idea.”